The most famous soft drink chain in the world, Coca Cola, started in Atlanta, Georgia, in the year 1886.

Being a manufacturer that is prominent dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned soft drinks and concentrates, the company’s beverage products consist of various tea, coffee and sports drinks. Even though company started building its international network into the 1920s, it now operates in nearly 200 countries and produces more than 400 brands.

Written by Anna D.

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McDonald’s is one of many world’s largest chains of take out restaurants, which is fabled for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the world. Using its headquarters in the us, McDonald’s began its operations into the year 1940 as a barbecue restaurant, which was operated by Richard and Maurice McDonald. However, within the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent in the company. He later purchased the restaurant chain from the McDonald brothers and been able to expand it on an level that is international.

Published by Anna D.

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Marketing Essays

In the last several decades, globally recognised and established brands have now been demonstrating interest that is growing new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The necessity to adapt to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core components of their international positioning with localised positioning concepts to boost the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices might be complicated and companies’ market entry decisions usually have to be studied on a basis that is case-by-case. The aim of this essay is to explore the main element main reasons why global brands adopt different positioning strategies when you look at the countries of these presence.

Published by Katy J.

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Strategic management allows for identifying the career of companies within their environment that is external and their internal resources and capabilities and discover the suitable ways of ensuring their growth and business success (Omolade and Tony, 2014). As well, the caliber of strategy development and the outcomes of its implementation directly depend on the abilities associated with the managers acting as decision-makers (Sabourin and Ayande, 2014). Spanish fast fashion companies rely on innovation and intangible resources to obtain global growth (Truett and Truett, 2014). This emphasises the requirement to find the most effective management that is strategic to identify potential bottlenecks that decrease the quality of decision-making during these organisations and stop them from responding to relevant market trends. Hence, the purpose of this essay is always to explore what strategic management approaches and skills would stimulate the growth associated with the fast fashion industry in Spain.

Published by Philip S.

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As the Internet sales industry is continually growing on a scale that is global companies are seeking new how to influence customer behaviours and motivate clients to purchase their products or services and services within the online environment (Dai et al., 2014). The quality of corporate information resources is among the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the decision-making process. Therefore, web site design is highly significant since this dimension is responsible for the convenience, effectiveness and trustworthiness of marketing interaction with potential customers (Rozekhi et al., 2014). However, its role into the process that is decision-making often vaguely defined. The purpose of this essay is to explore how website design can influence customers’ intention to shop online.

Authored by Josh A.

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Marketing communications is an essential part of any marketing strategy using the companies’ competitiveness and financial returns frequently perceived through the information of the messages together with channels of their delivery (Falat and Holubci, 2017, p.148). However, regardless of the importance of this idea, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. For example, scholars are yet to achieve a conclusion that is specific how electronic word-of-mouth (eWOM) could be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications using the purpose of evaluating their major strengths and weaknesses.

Written by Jess C.

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For their growing popularity with consumers, social networking have become an marketing that is effective channel in addition to one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is commonly reported to donate to consumer engagement and produce perceptions that are positive attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services into the environment that is online it generally does not necessarily leads to a purchase decision (Barger et al., 2016).

Authored by Josh A.

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Customer communication is among the main antecedents of customer satisfaction when you look at the modern environment (Hanninen and Karjaluoto, 2017). Being able to contact a company on a 24/7 basis is often recognised as a sign of consumer recognition and support. However, not all organisations are able to afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and chatbots that are AI-powered a solution for this dilemma and allowed many organisations to implement 24/7 functionality in their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands participate in the mass market segment and their consumers might not have the level that is same of expectations as premium brands clients. This gap is closed by this essay by exploring the effect of chatbots regarding the customer care in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people in them, it really is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are seeking new methods to improve the accuracy and effectiveness with this technology, marketers tend to be more concerned with the real ways it can be utilized to improve customer communication and personalisation. Regarding the one hand, to be able to identify consumers https://essaywritersite.com/write-my-paper-for-me/ behind these devices and even ‘read’ their emotions may be highly valuable for promoting products or services that fit their mood and preferences (Yang et al., 2018). This raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy on the other hand. Unfortunately, the world of facial recognition application in marketing is a relatively understudied part of marketing knowledge. This suggested the need to explore the emerging opportunities and challenges in this sphere which can be used by modern marketers.

Authored by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly viewed as volatility, whereas, minor ones are usually considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors proceed to improve their positions, a number of variables are taken into consideration, such as macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into account by using the value that is present of stock price as a benchmark upon which hedges will undoubtedly be formed. The main variables used to derive an price that is option’s current stock price, intrinsic value, time and energy to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors can take benefit of superior information to hedge against their current stock positions.